TSI is the exclusive licensee for Hotspex and its tools in Asia.
Hotspex’s Shopper Observation lets us recreate an offline shelf-set in an online, interactive environment. Our Innovation team works with Hotspex to ensure this replicates the real-life environment as closely as possible.
From here we can understand how well a new product or packaging concept works on the shelf, and measure how it performs in terms of being:
- Stoppable: how well a brand breaks through clutter and captures attention;
- Shoppable: how well a brand encourages purchase; and,
- Ownable: how well a brand builds and reinforces a distinctive identity.