TSI is the exclusive licensee for Hotspex and its tools in Asia. 

Hotspex’s Shopper Observation lets us recreate an offline shelf-set in an online, interactive environment. Our Innovation team works with Hotspex to ensure this replicates the real-life environment as closely as possible. 

From here we can understand how well a new product or packaging concept works on the shelf, and measure how it performs in terms of being:

  • Stoppable: how well a brand breaks through clutter and captures attention;
  • Shoppable: how well a brand encourages purchase; and, 
  • Ownable: how well a brand  builds and reinforces a distinctive identity.

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