TSI strongly believes in the importance of quantitative data when analysing and determining consumer trends. Qualitative insights are good, but only go so far. Numbers, however, speak volumes. That’s why we created TSI NavigatorTM.
TSI Navigator™ is our own IP tool that surveys, analyses, and visualises the F&B landscape across four key Asian markets – China, Japan, Thailand, and Indonesia.
We speak to consumers throughout the year to understand drivers and trends, emotional perceptions using Hotspex PersonaSphere heatmaps, as well as reactions to new product concepts.
Categories covered include:
- Carbonated drinks
- Functional drinks
- Health supplements
- Ice cream
- RTD alcohol
- Savoury snacks
- Sweet snacks
To see Navigator™ in action, check our related case studies below.